ABOUT THE New Wave Paithani
For as long as one can remember, Maharashtrian brides have yearned to make Paithani—the ‘queen among saris’ a part of their trousseau. And it’s not just the brides, but every sari lover, regardless of her age and community, appreciates this timeless weave. The New Wave Paithani was founded by the Late. Saroj Dhananjay in 1989 with a vision to create a clean direct market for Paithani saris for weavers of Yeola, a town in Nashik, Maharashtra. Paithani is a handwoven saree which came into existence hundreds of years ago at Yeola – hometown of traditional Paithani Sarees. She planned on doing this by hosting an exhibition ‘New Wave Paithani’, on annual basis in Mumbai.